Preferred Boutique Backgrounder

At the heart of the Preferred Boutique experience is inspiration – that elusive characteristic that separates the extraordinary from the ordinary.

Unique by design, the Preferred Boutique collection of hotels and resorts celebrates distinctive travel experiences that showcase style, service and personality on an intimate scale. The collection, launched in 2005 by Preferred Hotel Group, has rapidly emerged as the brand that defines the boutique hotel experience for travelers – combining personal service, memorable experiences and intimate surroundings with the highest level of quality. Preferred Boutique categories include: Classic, Design, Adventure and Resort with diverse properties from palaces to tent camps, and from hip urban hotels to private islands.

This fast growing brand sets a new standard of excellence. Preferred Boutique has designed a commitment to quality assurance that fits the needs of smaller luxury properties, and provides a dynamic combination of strategic sales, marketing, distribution and technology solutions to member hotels and resorts. For guests - the result is nothing short of inspiration itself.

Preferred Boutique is a member of the Preferred Hotel Group family of brands, and guests are eligible to enroll in the I Prefer™ Global Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more. For reservations and a complete description of the Preferred Boutique collection, please visit www.preferredboutique.com.

MEDIA CONTACT:

N. AMERICA
Nichole DiBenedetto
Middleton & Gendron, Inc.
Tel: +1 212 980 9231 ¦ Fax: +1 212 759 6521
ndibenedetto@mg-pr.com

EMEA
Nicola Parker
Lucre Communications
Tel: +44 (0)20 8332 9690 ¦ Fax: +44 (0)20 8948 7601
preferredhotels@lucrecommunications.com

For high resolution imagery of our properties, please visit the Preferred Boutique Image Library - www.leonardo.com/boutique.